AIf you're a beer lover, a Sam Adams brewery tour will be the best one hour you'll ever spend. The first 30 minutes of the tour will give you a detailed look at the ingredients used in the beer and brewing process. You'll discover the nuanced approach brewmasters use to create the distinctive flavors of Sam Adams' famous lagers, ales, seasonal brews and IPAs. Then, when the classroom time is over, step into the tasting room for 30 minutes of pure beer indulgence. You'll enjoy three different styles of award-winning Sam Adams craft beer and have a chance to learn more about each brew. The general brewery tour is free. However, the brewery asks for a donation (suggested amount is $20), which goes to local charities. Private tours are also available for groups of 20 or more, making the Sam Adams Brewery the perfect corporate or social outing for groups.